GUERRILLA MARKETING SERIES - PROMO 4

Where                                   : Miami Fashion Week

What                                     : Promotion of Nivea's GOOD-BYE CELLULITE product

Advertising Agency                 : TBWA\Chiat\Day, New York, USA

Creative Director/Copywriter  : James CheungArt

Director                                : Peter Unger

Production Manager               : Joni Adams

Account Supervisor                : Emily Stanford

Furniture Builder                   : Dune

Hand Lettering                      : Andre Trenier

For more click here

Reference: http://www.ibelieveinadv.com/2008/08/nivea-goodbye-cellulite-sofa/