The pizza might leave you in a very uncomfortable stage, giving you an ehhhhhrrrr..feel. But, it’s not the same for “The Man v/s Wild Fame” - Mr. Bear Grylls.
In fact it does grab your attention and hence, fulfills its purpose :).
The picture is a creative for Man vs. Wild, a survival show on the Discovery Channel. On a quick look, the pizza seems edible, but on second glance you realize that it is a limerick to the show's survival tactics. The insects and the other stuff shown are the food choices available in the remote locations that Mr. Grylls goes to. For a video of the show click here. An interesting creative, I must say!
A little information on Guerrilla Marketing
What is it?
Guerrilla Marketing aims at achieving conventional goals, such as profits and joys, with unconventional methods.To know more click here
Another interesting read: Click here
My next 5 posts will feature some of the most famous guerrilla marketing campaigns.
Happy Reading :)
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